Media effects

It is crazy how large of an influence media has on all of us. I think that journalists need to take their jobs more seriously from a moral stance rather than an opportunistic one. The recent presidential election is supportive evidence for this idea. Both candidates were targeted all year reguarding very little about their actual political attributes. McCain pointed out that Obama was a cigarette smoker...Oh noooo!...an in return Obama's campain helped bring to light how idiotic McCain's running partner was. Things like this distract those who are making un-informed decisions on the matter. I have'nt reasearched every aspect of their runnings, but I have definately tried to obtain several points of few on each candidate and find simple facts of their pasts. The media can sway many peoples decisions though and also just creates unrealistic idealisms for the people to try and live by.